According to an article appearing in the January 2008 issue of The FASEB [Federation of American Societies for Experimental Biology] Journal, a survey of 1000 likely voters reveals that the respondents would prefer to hear about evolution-related issues from scientists, science teachers and clergy than from Supreme Court justices, celebrities, or school board members.
In academia, though, a scientist's public outreach activities are considered to be much less important than the number & quality of published articles, the amount of grant monies awarded, and the number of graduate students who succeed in their program. Even in small state universities, public outreach is vaguely lumped under the heading of "service to the profession" or "service to the community."
As science faculty endure the grueling track to tenure, adding one more component to their "must do" list doesn't seem like a reasonable solution. But as these aspiring professors write articles for peer-review, they might consider including an interpretation of their work that the general public could understand, and having this interpretation released by the public relations department of their institution.
Keep in mind I'm not employed by a college or a university; I freely recognize that this idea might not be workable in the real world. What are some obstacles? How else could we foster better communication between scientists and the general public?
There's a potent message for science teachers embedded in this article as well:
Perhaps this quote reeks of "man bites dog," but it underscores the need for science competency in the general public, not just science literacy. More on that difference later.





posted by Cheryl Shepherd-Adams